The success of the recent Jenson Button-Craig Lowndes car-swap at Bathurst, sponsored by Vodafone, suggests that a similar deal involving Lewis Hamilton and NASCAR champion Tony Stewart could achieve even more coverage, not just for Mobil, but also for F1 in America and NASCAR in Europe. Mobil 1 has launched a promotional campaign featuring Hamilton [...]
Source: http://joesaward.wordpress.com/2011/05/02/6324/
Mário de Araújo Cabral Frank Armi Chuck Arnold Rene Arnoux Peter Arundell
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